• Chris

Signature Brew launch alcohol-free pale ale

Updated: Feb 17


East London brewery, Signature Brew is kicking off their new beers for 2021 with Lo-Fi, an Alcohol-Free Pale Ale. For those missing their mates and long chats in the pub this January, a month that can always be a bit of a challenge, even without Lockdown, Signature Brew wanted to help everyone check in with each other… and there’s no better way to catch up than over a beer.


So, for a limited time, if you buy 12 cans of their hoppy new alcohol-free beer, Lo-Fi, they’ll send your nominated friend 12 cans of Lo-Fi too. For free. All you have to do is choose whether you want to catch up on Zoom, FaceTime…however you like, just head to https://www.signaturebrew.co.uk/products/free-beer-for-friends


The hazy, non-alcoholic beer is inspired by the lo-fi beats Signature Brew listen to when they want a chill one, but it contains nothing but the highest quality simcoe hops for big pine aromas & tropical fruit flavours, meaning it sits harmoniously alongside Signature Brew’s core range of amped-up beers.


Co-Founder Sam McGregor says, “It’s January. In a pandemic. And the pubs are shut. It’s an isolating time but talking is important. And talking to a mate over a beer is the most British form of therapy there is. So, we thought we’d help get friends talking by making it simple for you and a friend to get together over a beer, with the bonus of giving your friend a gift.

Led by founders Sam McGregor and Tom Bott, Signature Brew is on a mission to revolutionise the quality of beer at live music events. Launched in 2011, Signature is the world’s number one brewery for band collaboration beers, having brewed with IDLES, Mogwai, Alt-J, Slaves, Mastodon, Frank Turner, Rodney P, Enter Shikari, Sports Team, Dynamite MC and many more.


The Signature brewery team is made up of musicians and music fans alike and – with an unwavering commitment to quality – Signature Brew has channelled the spirit and energy of live music into a brewery that stands for craftsmanship, artistry and passion. Brewed in Walthamstow, enjoyed by beer lovers and music superfans globally, their beers are of unrivalled quality, and they were crowned SIBA's highly prestigious Brewery Business of the Year 2018.

The Covid 19 crisis has seen Signature Brew get creative to keep the beer flowing in people’s homes, creating the Pub in a Box, hand delivered in London by musicians who had their tours cancelled (paid London Living Wage) and delivered via courier nationally. Signature Brew hosted a series of socially distanced gigs at the brewery to keep live music playing, they’re also prepping for the sold out Piss up in a Brewery (when all of this blows over), as well as two Skints gigs (their first in E17 for 10 years) as something for everyone to look forward to – we can all raise a glass to that! Signature Brew are gearing up for a momentous 2021, a year that will see the brewery rally around venues and musicians whilst celebrating their 10th Birthday with many more live shows, exclusive beers and band collaborations.

Find Lo-Fi at Signature Brew’s venues, currently operating for collection, in Haggerston and Walthamsow, or order a pack for you and a friend online via https://www.signaturebrew.co.uk/products/free-beer-for-friends

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