Can adapting to the ‘new normal’ help breweries during the current climate?

Many breweries have had to throw the marketing and business plan out of the window for 2020 and are having to look at new ways to survive this ‘new normal way of life’ by offering products and services to their customers in a way that wasn’t necessarily viable before the pandemic started.

2021 is going to be challenging for a number of businesses that do not adapt but one such company that has changed the way it does its business is Hops and Shots based in Chorley, Lancashire.

Hops & Shots partner with smaller independent UK breweries who produce unique craft ales, beers, and ciders, often hard to find through normal retail channels. Their state-of-the-art bottling and packaging manufacturing facility allows the beer to come directly from the production line, packaged, and delivered directly to the door of the consumer.

This allows them to adopt a streamlined process on how the beer is traditionally packed and distributed and are able to remove 40% of the transportation costs and environmental impact from this process. This eliminates the need for the packaged beer to return to the brewery, sent to various distribution hubs, and on to the retailer and results in generating greater revenue for their brewery partners.

Commercial Director Tony Greenwood from Hops and shots said: “We help many of our brewery partners distribute their beers to “out of area” customers through our fulfilment warehouse, helping them drive sales that they would ordinarily have lost. Put simply, the consumer is able to get the freshest beer, from multiple independent brewers up and down the country, directly to their door.”

Hops and Shots work with some very unique breweries such as; Campervan Brewery, Crossbay Brewery, Edinburgh Beer Factory and Pillars Brewery to name but a few.

This is a very ingenious way of getting the product to the consumer and not compromising the quality of the beer and distributing it to craft beer enthusiasts at an affordable price.

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